Debuting during the Super Bowl, and part of an integrated campaign, “Nod” helped Pepsi MAX experience a 12% growth in its 3-month launch, giving the entire Diet Pepsi Cola business just the rejuvenating boost it was after.
Running internationally, "Penguin" proved the old proverb: the grass is always greener on the other side. Especially when the other side is poolside, and they serve Pepsi.
ROLE(S): CREATIVE DIRECTION, ART DIRECTION